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Here’s a quick question: What is the similarity between Hard Rock and the Taj Mahal? The answer is quite an easy one. Both are casinos; the latter is the famous but now defunct Trump Taj Mahal, while the former is the new casino that is taking shape on the old property. The other interesting fact is that both casinos have the same owner. Carl Icahn acquired the rights to transform his old property into a swish and swanky new den for gambling, entertainment, and leisure. The new venture is set to create approximately 3,000 jobs, which can only be good news for the city and the state.

There is, however, one more piece of information that will certainly delight the gambling enthusiast.

New Jersey is already blessed with some premium offerings in the online vertical. When Hard Rock decided to follow their land-based investment with a gaming website, many experts questioned the logic and rationale of the move. In a crowded virtual space, would a new player be able to make a mark?

The question is an interesting one.

The skeptics will point out that it has been almost half a decade since online gambling went legit in the state. Any new entrant will face stiff competition. The task, then, to attract players seems an almost impossible one. The facts, however, point to a slightly different story.

The Pala Online Casino launched at the end of 2014 in New Jersey. Today, it has already acquired a majority share in one of the most popular online ventures in Atlantic City, the Borgata Casino. This is said to be close to 15%, generating some $5.6 million every year. Now that is some serious money for a venture that took flight barely a few years ago. And the story gets even better.

Launched in the autumn of 2016, PlaySugarHouse online casino has gone on to capture the major share of not just any other player, but the industry leader itself – Golden Nugget. The stake here rests at 20%, bringing in $6 million in the past year. What is even more impressive is that the figure is expected to grow as the site matures.

Considering the fact that all the new entrants are not doing too badly for themselves, the Hard Rock online casino looks set to have a good run when it launches in the summer of 2018. Here’s why:

  • Online gaming sites that share their names with land-based casinos possess the lion’s share of license revenue. And so will Hard Rock.
  • The brand has already cemented its presence in Atlantic City, where Hard Rock Cafe has been a popular spot for over two decades. Those who have formed good associations with the brand will be keen to check the gaming site as well.
  • The marketing reach of the brand will ensure that new players are tapped into, as well as those who are members of rival sites.

There will certainly be challenges along the way, but the Hard Rock bandwagon looks set to roll on into the online casino sphere as well.